How structured product-testing on Meta Ads — paired with fixing a hidden checkout leak — turned a new online electronics store into a consistently profitable sales channel.
Tanish Electronics — a new direct-to-consumer online store selling smart LED TVs, WiFi CCTV cameras, car-cleaning tools and personal-care appliances across India.
As a young brand with no existing trust or repeat customers, every sale had to be earned from a cold audience — people seeing the brand for the very first time and being asked to spend ₹1,000–₹10,000 online. The goal was clear: build a profitable, repeatable sales engine on Meta Ads.
A brand-new store convincing first-time buyers to purchase mid-ticket electronics online — where hesitation and drop-off are high.
A wide catalog with no data on which products could actually sell profitably through paid ads.
Ads were driving clicks and add-to-carts, but sales weren't landing — the funnel was breaking somewhere after the ad.
Real paid orders were silently failing to register, making the store look like it wasn't converting at all.
Rather than guess, the strategy combined disciplined media-buying with hands-on conversion optimization — treating the ad and the checkout as one connected funnel.
On one campaign, the data told the whole story: strong interest, but a wall at the payment step. Fixing the checkout flow and payment tracking recovered sales the ads were already earning.
Across the testing period, disciplined product-testing surfaced clear winners with an exceptional return on ad spend, while the CRO work unlocked conversions that were previously leaking away.
| Product Campaign | Ad Spend | Revenue | Purchases | ROAS |
|---|---|---|---|---|
| Cordless Pressure Washer | ₹6,895 | ₹4,37,105 | 74 | 63.4x |
| 5MP Security Camera | ₹6,362 | ₹1,70,194 | 63 | 26.8x |
| Smart LED TVs | ₹6,156 | ₹97,339 | 10 | 15.8x |
| WiFi CCTV Cameras | ₹7,196 | ₹62,923 | 28 | 8.7x |
| Total | ₹26,608 | ₹7,67,561 | 175 | 28.8x |
Average cost per purchase across the account — highly efficient acquisition for a new brand.
Strong creative resonance and low click costs kept the funnel cheap to fill.
New audiences reached across 3.9 lakh+ impressions, building brand awareness alongside sales.
Healthy average order value on mid-ticket electronics bought by first-time customers.
Figures are as reported/attributed in Meta Ads Manager for the campaign period. Revenue reflects platform-attributed conversion value. Prepared as a portfolio case study.